Best Keyword SEO Services | Good Google Search Engine Rank

If you already have a web site, and have been on the Internet for a while, the chances are that you would like more highly targeted traffic visiting your website. Internet marketing is all about traffic. However, it is certainly not only about traffic volume. The quality of the traffic finding your web site is of the utmost importance. If the wrong traffic lands up at your web site there simply will be no sale and you have wasted a valuable opportunity to convert an Internet consumer into a customer. Keyword research can therefore dramatically improve the effectiveness of your web site and no serious online marketing campaign is possible without researching targeted keywords. If you are already promoting your site, keyword research will help you get the most from your promotional efforts.

We advise all our clients to start with keyword research before building their web site. Building the web site first is literally a matter of putting the cart before the horse. The keyword research will help you identify the scope of the consumer market you wish to target, and the list of targeted keywords we provide you with, should then be used on your new web site. Not only should these words be used at the ‘back end’ of your web site, but the key words and phrases should also be used in the sales copy and text content on your web site pages. This facilitates the process of search engines finding your web site rather than one’s competitors.
For more competitive, aggressive and rapidly changing markets, regular and continuing keyword research makes more sense. Keyword research is included in our full SEO services plan but can also be ordered separately.

Why Do You Need Keyword Research?

Keyword research is a process whereby we use propriety software to interrogate major search engines such as Google, to provide you the Internet marketer, with very significant and strategic insights into the world of consumers all over the world who are searching daily for products and services on the Internet. Keyword research provides you, the business owner, with vital marketing information that helps you understand exactly how potential consumers are searching for your types of products and services on the Internet.

Google is simply a repository that contains millions of words and phrases or sentences that people all over the planet use when they search for products or services on the Internet. By interrogating Google, we provide you with invaluable insights into the world of consumer behaviour by extracting the specific words, phrases and sentences that real consumers are using to search for products and services similar to yours. This is not guess work. Our proprietary software extracts the precise words, phrases and sentences that are currently being used on the Internet by millions of people on a daily basis.

Keyword research is therefore the process of selecting the best keywords for your web site and your online marketing campaign. The keywords collected during this research will be used in your web site copy, your link building campaign, and your paid ads (PPC) and so on. Keyword research reveals aspects about your market that you may not have considered and will also assist in identifying profitable niche markets. These are typically consumer market segments where there is high demand for a particular product or service, and low online supply for such product or service.

Several criteria can be used to judge which keywords will work best for you. Generally, you want to target keywords that people search for frequently. Low search volume or no searches at all usually means a lack of interest or low customer awareness.

If your online marketing strategy is based on Search Engine Optimisation results (SEO), you will want to know what your competition is like and how difficult it will be to obtain a high ranking for your site. On the other hand, you also need to find keywords that may have been overlooked by the competition and which can help you rank even higher in the search engines.

If you are using a paid search campaign (Pay Per Click) as your primary internet marketing strategy, you will also need to know how much you will pay for each keyword you wish to bid on, how much your competitors are paying, and whether the keyword will result in enough conversions (sales).

Selecting the right keywords is critical no matter what internet marketing model you opt for. The keywords you choose to use (or not use) have a direct relationship to the success or failure of your business. Keyword research is therefore a vital step in your online marketing business. It will help you minimise risk and maximise your profits online in the shortest possible time. It is the foundation on which all your other Internet Marketing strategies must be built.

When Is the Right Time for Keyword Research?

Keyword research applies to both existing and brand new web sites. It is never too early or too late to conduct a keyword research campaign.

For example, if you are just starting out in the world of Internet marketing, and wish to test your new business idea, this is the best way to do so. Rather than start by having a web site built, it is better to conduct Keyword research right at the outset of your new business venture to determine quickly whether or not there is a hungry group of consumers who are already looking for your new business idea on the Internet. You initial market research can save you a lot in terms of time, money and misdirected effort. Ignorance is bliss! Keyword research therefore provides you with an effective and inexpensive way to test the market with your business idea.

If you already have a website, keyword research is the key to expanding your business online. It eliminates the guess work and quality keyword research and correct implementation and search engine optimisation, can result in rapid results on your website.

What You Get When You Order Keyword Research from Us

Depending on the plan you choose, we analyse as many keyword combinations related to your targeted market as possible, and provide you with data on the volume of searches and the competition for these keywords in the main search engine, Google. Google is responsible for about 80% of all internet traffic and is therefore by far the most significant search engine to interrogate.

Once you are ready to conduct your keyword campaign for your web site, we undertake a telephone consultation to fully assess the nature and marketing requirements of your business. We will then send you a form by email to complete to provide us with more detailed information. Once we have completed these initial phases of the process, we then undertake the keyword research. This process can take from three to five working days or more, depending on the amount of work involved. Once the research has been completed, you will receive an electronic report of our findings, along with suitable recommendations to quick start your Internet Marketing campaign.

2. Once you have completed and returned the form to us by email, we will start work on your keyword research. Should we require more clarity about the information you have provided us with, we will contact you by email or telephone.

3. The research is done manually and can take up to five working days to complete. This is dependant on the complexity of the research and the number of products and services you promote on your website.

4. Once the research has been completed we will mail a hard copy report and CD to you by recorded delivery. The report contains all the information you need in connection with the research we have conducted for you.

5. If you designed or redesigned your website through us, we will work with the web designer to incorporate the best keywords and keyword phrases into your website. We may also ask you to consider changing some of the text on your web pages to include the keywords we have selected for the purpose of promoting your website. If you are using your own web designers we will be pleased to work with them but charge a nominal fee to provide them with information on the changes that have to be made to your website. This could involve telephone calls, emails or information having to be sent by mail.

6. If you have chosen to conduct a Google Adwords campaign through us, we will use the best keywords and phrases identified by the research, and use these words in the Adwords campaign.

Let us take a look at your keywords with our free 30 minute consultation. We'll tell you how we can do improve your websites overall search engine optimisation.